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NOW RADIO Fresh Hits & Throwbacks
Kendall Jenner Wants Every College Student Drinking 818 Tequila—Here’s How She’s Making It Happen
Kendall Jenner is out here making major moves, and this time, it’s all about her tequila brand, 818. She’s not just dropping tequila ads on Insta anymore; she’s getting into college bars, dorms, and even liquor stores to make sure 818 becomes the go-to drink for students everywhere. Let’s break down her wild strategy because it’s kind of genius.
Kendall’s doing full-on bar takeovers at college spots where students are getting free 818 shots, margaritas, and the ultimate flex—free merch. You know that iconic 818 tequila hat you’ve seen blowing up on social media? Yep, everyone’s wearing it. The free booze and trendy gear combo is like student gold. And let’s be real, who’s turning down free alcohol and a cute fit?
@papibrum Kendall Jenner at 818's new College Tour at 'Good Bull Ice House' Bar in College Station, Texas. #kendalljenner #818 #texas #foryoupage #blonde #hair #makeup #outfit #fyp #fy ♬ orijinal ses - ᴏʟᴅ ꜱᴄʜᴏᴏʟ 🇦🇿
Okay, the real moment that sent everyone spiraling? Kendall dyed her hair blonde for the tour. Like, blonde-blonde. Not only did this move give the campaign even more hype, but it also got students posting and talking about her new look. Half the people were like, “OMG it’s Kendall!” and the other half were like, “OMG, Kendall’s blonde!” Either way, it was the perfect play to make the takeover even more viral.
Kendall’s team knew the vibes when they rolled out cozy, campus-friendly merch. It’s the kind of stuff that’s cute enough to wear to class, but comfy enough for a Netflix binge. Plus, of course, Kendall’s rocking it, so you know people are rushing to get their hands on it. Lounge-worthy tequila merch? We’re here for it.
But the real move? Kendall’s giving bars a ton of 818 stock, so when students hit up their local spot after she leaves, they’re asking for 818 by name. She’s basically training college campuses to get hooked on 818, and it’s working. Genius, right? Plus, Kendall’s even stopping by local liquor stores to make sure everyone knows where to grab a bottle.
At the end of the day, Kendall’s plan is simple but brilliant: flood college campuses with 818, make it trendy, and get people asking for it at every bar and liquor store. The result? 818 is everywhere, and Kendall’s laughing all the way to the bank.
Honestly? This campaign is a whole vibe.
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